Training Developing And Implementing Strategic Marketing Plans

Developing and Implementing Strategic Marketing Plans Training Course Introduction: Marketing is the glue that holds and organisation together, gives it understanding of what customers want, what they value and are willing to pay for. As the marketplace and customer needs change, marketing helps the rest of the organisation understand how to change. Strategic marketing is the overarching framework that knits marketing activities to the wider business needs, at the same time helping operational teams become customer centric. It provides deep understanding of customers and how to serve them. Objective: Identify, collect and analyse external and internal business data to identify issues, key factors fur success and distinctive capabilities Use the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets Identify, segment and prioritise existing and potential audiences based on business objectives Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation Develop a portfolio matrix for the 4 P’s – product, price,...
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Training Quality Management in The Hospitality Industry

Pelatihan Quality Management in The Hospitality Industry Course overview The hospitality industry is a broad category of fields within the service industry that includes hotels, restaurants, event planning, theme parks, transportation, airline, cruise line, spas, and additional fields within the tourism industry. The Hospitality Industry is booming all over the world and is a several billion dollar industry that employs millions and millions of people. Objective In this course participants will learn about hospitality operations such as front office, housekeeping, food and beverage production and service by working on duty teams and running the hotel campus operations under the supervision of expert instructors at the same time as attending theory classes. Then they will become more involved in the managerial aspects of quality management, by undertakingsupervisory responsibilitiessuch as quality control, shift plans etc. Who Should Attend All Managers are work in Hospitality Industry Course content Managerial accounting Customer service & effective communication F&B service management Front office operations Housekeeping operations Property management systems Hospitality & tourism business environment ...
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Training Telemarketing Skill and Presentation skill

Telemarketing Skill and Presentation skill training  COURSE DESCRIPTION Mengetahui dengan persis betapa pentingnya keberadaan Telemarketer sebagai Ujung Tombak didalam organisasi Memperdalam pemahaman komprehensif mengenai bauran Komunikasi pemasaran Meningkatkan Profesionalisme komunikasi dalam pemasaran Peserta dapat merancang sebuah presentasi efektif Peserta dapat menggunakan teknik media presentasi yang berbasis aplikasi komputer Peserta dapat menyampaikan teknik presentasi efektif Peserta mendapatkan trik mengatasi audience dengan beragam karakter PARTICIPANT Sales Eksekutif, Telemarketer, Customer Service semua orang yang berhubungan dengan penjualan COURSE OUTLINE Konsep Dasar Komunikasi Dalam Pemasaran Teknik Telemarketing di Era Globalisasi Teknik Meyakinkan Pelanggan Dalam Telemarketing Teknik Menutup Penjualan by Telephone Aplikasi Telemarkeitng Dalam Smart Handling Complaint Preparing a presentation Organizing presentation materials Working with visual media Managing the content Self-Presentation in presentations Dealing with questions TRAINING METHOD Group Discussions Group & Individual Exercises Presentations Games Case Studies Role Plays Self-Assessment Action Plan FACILITIES Certificate, Quality Training Kit (Pencil case: Erase, Bolpoint, Pencil, Tipe X, Stabillo, Flash Disk 8 GB), Bag,. Training Material (HandOut & SoftCopy) Convenient training facilities in stars...
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Customer Service Excellence

INTRODUCTION In a time when gaining a competitive edge increasingly comes down to the experience provided to the customer, Customer Service Excellence has never been more important. This fast moving, highly interactive programme draws upon the very latest thinking and research into customer behaviours and the psychology of buying to enable attendees to fully understand what is required to ensure their customers, whether they be external ‘paying’ customers, or internal ‘colleague’ customers, get the very best experience possible. The programme delves into the precise meaning of value, what it is that customers actually value and what an organisation can do to ensure it, perhaps uniquely, can deliver it.  Application of the tools and techniques demonstrated on this programme will enable attendees to provide dramatic increases in Customer service, leading to customer retention and increased revenues. Participants will develop the following competencies Understand and be able to exploit, the relationship between Price, Quality and Value Understand which activities add value and which destroy it. Gain...
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Marketing Communications and Brand Management

INTRODUCTION This programme provides participants with an understanding of the concepts of marketing communications and branding activities at a practical level. The focus is primarily on enhancing the skills and knowledge needed to co-ordinate communication activities and manage campaigns. Some theories and strategic issues are covered to provide a relevant context to practice. WHO SHOULD ATTEND? All those who have the responsibility for developing and managing marketing communications and brand support activities within their organisations PROGRAMME OBJECTIVES Explain the role and win support for marketing communications from more senior executives Advise on how to create an effective plan tailored to their organisation and stakeholders and using relevant tools and media Plan and deliver advertising, sales promotion, public relations and direct marketing campaigns that achieve their objectives Manage marketing communication and brand support activities using both offline and on-line media Evaluate the effectiveness of communication tools using appropriate criteria such as cost and credibility PROGRAMME SUMMARY Effective marketing communications and brand support activities rely on understanding...
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Managing Service Quality and Customer Satisfaction

INTRODUCTION Customers are the life-blood of any enterprise. The strategic goal for any enterprise must be to understand what the customer decides is quality and then to be able to produce and deliver that quality in a consistent, cost-effective manner. In this programme, you will: Learn about Customer Service and Quality Management Tools Learn how to improve Customer Satisfaction Improve your people skills Learn how to proactively manage and control expectations Develop tools and models to enable you to consistently deliver a high quality product or service to both internal and external customers WHO SHOULD ATTEND? All business professionals in customer facing positions or with specific responsibilities for Service Quality and Customer Satisfaction Personnel new to the role, as well as more experienced officers seeking to examine and enhance their service quality and customer satisfaction skills Marketing professionals looking for a compelling strategic edge in the market Team leaders looking to relate to their teams and to higher management PROGRAMME OBJECTIVES Describe how to...
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Uncover Selling Opportunities

Deskripsi Saat ini dunia bisnis makin maju dan berkembang. Banyak sekali bermunculan wirausaha muda dan perusahaan-perusahaan baru yang meramaikan bisnis di Indonesia maupun kancah internasional. Karena semakin ketatnya persaingan di dunia bisnis, maka para pelaku bisnis hendaknya mampu membaca peluang sekecil apapun itu. Menangkap peluang usaha yang muncul dari kondisi real masyarakat dan membekali dengan ketrampilan usaha yang relevan dengan kebutuhan real akan menjadi peluang yang baik untuk memulai wira usaha. Apabila dapat memanfaatkan peluang penjualan maka akan mendapatkan keuntungan yang melimpah serta dapat dijadikan investasi masa depan. Pelatihan ini akan memberikan pemahaman dan pengetahuan mengenai membaca peluang penjualan yang sangat bermanfaat bagi para personil yang bergerak dalam bidang pemasaran dan penjualan.   Tujuan Setelah mengikuti pelatihan ini, peserta diharapkan dapat: Memahami konsep membaca peluang penjualan Memahami tips dan trik dalam menjalan bisnis sesuai dengan peluangnya   Materi Konsep membaca peluang penjualan Sumber-sumber peluang Rahasia membaca peluang penjualan Strategi dalam melaksanakan peluang penjualan Tips mempromosikan bisnis Hambatan dalam membaca peluang Solusi yang ditawarkan Studi Kasus   Peserta Training ini diperuntukkan...
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Customer Complaint Handling Training

COURSE DESCRIPTION For any business to maintain a good reputation and generate loyal customers, handling complaints effectively is very crucial. This Customer Complaint Handling training course looks at how to handle customer complaints effectively, ensuring the relationship with the customer stays intact. Knowing what drives complaints in the first place is a great way to reduce the overall amount of complaints a business will get. In this Customer Complaint Handling training course we look at how to be pro-active in reducing the complaints a business will receive. Knowing what drives complaints, how to pro-actively reduce complaints and how to deal effectively with them when they do happen is all in our Customer Complaint Handling training course. Customer Complaint Handling Training Course – Course Aims This Customer Complaint Handling Training Course aims to help businesses increase customer loyalty and retention by providing the skills and knowledge needed to deal with customer complaints effectively. Customer Complaint Handling Training Course Objectives By the end of the session, attendees will: Understand what...
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Strategic Power Sales Training

Training Strategic Power Sales Is your Sales Team capable of thinking and selling Strategically? The majority of people are capable of making a sale … … however many prospects are lost in the process. We have only one opportunity with a prospect and if we fail to convince them during the first interaction, the chance of sending them to the competitor is huge.  Now you can turn any prospect into a satisfied customer. Find out exactly how to: Strategically engage with the prospect and know what makes them tick Be in control to successfully manage the customer’s decisions to ensure that long relationships are maintained Acquire the skills to ensure that the customer owns your product Ensure that you get BUY-IN from every presentation This intensive Power Sales Course will: Restore your self-confidence and business-confidence Reduce the amount of lost sales Create additional prospects and sales Give you the edge on your competitors On completion of the course, the delegates will have achieved in the following areas: Develop...
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Training Sales for Non-Sales people

Sales for Non-Sales people Training Introduction As a customer facing representative of your company, your non-sales staff have a unique opportunity to build strong rapport and gain confidence and trust. This course is designed to equip the non-sales person with the skills, knowledge and behaviour that they can use to enhance the customer experience and increase product sales through a consultative approach. By identifying customer needs and understanding the drivers for their buying motivation you can better suggest which products and solutions would work for them and how your product features are relevant and beneficial. On successful completion of this course participants will : • Have an improved recognition and willingness to make a positive impact on sales. • Recognise the bridge between service and sales and make the transition. • Have the skills to see your business from the client's perspective. • Be able to interact with, understand and persuade customers. • Recognise how to take the fear factor out of selling. • Develop personal resilience skills. Who should...
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