Developing & Implementing Strategic Marketing Plans

Developing & Implementing Strategic Marketing Plans In this course delegates will understand the structured process of how to build a marketing plan customised for their situation. They will find out how marketing planning works and how they should document their ideas in a marketing plan. They will become competent in developing a marketing plan by going through a number of stages of the marketing planning process. They will work with practical checklists at each stage that enable them to formulate the right questions. They will master the key elements of a complete marketing plan. This course will feature: How to analyse the external and internal environment; What segments of the market to target and how to choose a proper positioning How to set marketing and financial objectives How to decide on strategies for products, pricing, channels and communication What sales forecasting technique to use What are the Goals? By the end of this course, participants will be able to: Construct a marketing plan in general and...
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