Training Developing And Implementing Strategic Marketing Plans

Developing and Implementing Strategic Marketing Plans Training Course Introduction: Marketing is the glue that holds and organisation together, gives it understanding of what customers want, what they value and are willing to pay for. As the marketplace and customer needs change, marketing helps the rest of the organisation understand how to change. Strategic marketing is the overarching framework that knits marketing activities to the wider business needs, at the same time helping operational teams become customer centric. It provides deep understanding of customers and how to serve them. Objective: Identify, collect and analyse external and internal business data to identify issues, key factors fur success and distinctive capabilities Use the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets Identify, segment and prioritise existing and potential audiences based on business objectives Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation Develop a portfolio matrix for the 4 P’s – product, price,...
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